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💡The goal of this email is to give the audience a sample of some of the things they will get or will learn by purchasing the product. This email does that by giving the audience two simple strategies (found in the product) that they can start using immediately, and sharing how there are many more of these in the product.

Subject line: 2 under-the-radar webinar tactics you’ll ❤️

If you know you need to create a webinar…

But just can’t figure out how to get started, what to say, or how to structure it…

Listen up.

Because I’m about to show you two amazing strategies from a couple of my favorite webinars that are featured inside The Webinar Swipe File (which you can get full access to for just $49 until midnight on Monday)…

Both of them are quick, simple things you can do in the first 10 minutes of your webinar to capture attention and get people PUMPED about what you’re going to teach them. (So they’ll actually stick around and buy.)

Let’s jump in.

Strategy #1: Russell Brunson’s “Webinar Testimonial” Opening

Getting people to stay on your webinar is an uphill battle.

If you don’t capture their attention early and give them reasons to stick around, there are a million distractions waiting to steal them away from you.

Most people just give a quick overview of what the webinar is going to cover and highlight a few benefits you’ll get from watching it.

ClickFunnels founder Russell Brunson took things a step further in his presentation at 10x Growth Con (which is basically like an in-person webinar).

He played a video testimonial from someone who had attended the presentation last year and used what he learned to achieve massive growth in his business. Here’s what the slide looked like:

Again, this isn’t a testimonial for the product Russell sells at the end of the presentation. It’s a testimonial about the content you’re about to get for free on the webinar.

Now THAT’S how you get someone to pay attention and stick around.

“But Bryan, I’ve never run a webinar before! I don’t have testimonials about how valuable the content is!”

Listen—even if you’ve never run a single webinar in your life, you can still apply this strategy.

Has one of your clients or customers ever used any of the ideas or tactics you’re going to teach during your webinar? Boom, there’s your testimonial.

Have YOU ever used any of the ideas or tactics to achieve some kind of impressive result? Boom, there’s your testimonial.

Have you observed someone else doing something awesome with the ideas or tactics you’re going to teach? Boom, there’s your testimonial.

And if for some reason you can’t make Russell’s social proof strategy work, you can try this next one from Joseph Michael’s Learn Scrivener Fast Webinar (also featured inside The Webinar Swipe File)...

Strategy #2: Joseph Michael’s “Indirect Social Proof” Transition

This one is fascinating.

Joseph Michael sells an online course called Learn Scrivener Fast that helps writers learn how to use writing software called Scrivener.

He’s had over 28,000 people take the course, and his webinar is a huge part of the reason why.

But I noticed something interesting a little before the 9-minute mark of his webinar. The first social proof he shows isn’t about himself, the course, or what you’re going to learn on the webinar—it’s a bunch of tweets praising Scrivener itself (which, remember, he’s not selling on the webinar).

Here’s a screenshot from the transcript / slide deck inside The Webinar Swipe File:

Think about the effect this has on attendees:

It shows them they’re not alone in thinking Scrivener could be game-changing for their writing
It validates their decision to show up on the webinar in the first place
It gives them FOMO—if they DON’T learn how to use Scrivener, they’re going to get left behind

I call this indirect social proof.

It’s validation that the thing your product allows people to do is worthwhile in the first place. It’s a “this is why you’re here” reminder. It’s painting the dream.

I don’t care what you sell, you can apply this same technique in your own webinar.

Selling a course on gardening? Showcase a bunch of people talking about the positive impact gardening has had on their life.
Selling career coaching? Showcase people describing how it felt to finally land their dream job.
Selling project management software? Showcase a quick story of someone who masterminded an incredible project.

Then, all you need to do is explain how the training you’re about to deliver on your webinar is going to move them closer to achieving the same thing. Which is exactly what Joseph does:

“Scrivener can be your secret weapon, and if you don't feel like that about it today, I hope that I will change your mind, and that will be how you describe it by the time we're done. So, here's our game plan for today…”

Just like that, he’s perfectly primed people to get excited about what they’re going to learn on the webinar.

Do you see why having a vault of proven webinars in your back pocket is so useful?

Instead of having to reinvent the wheel again and again while you work through scripting each section of your own webinar…

Imagine being able to quickly reference what some of the smartest marketers in the game are doing. So you can not only borrow and adapt ideas that have already proven to work...but also save yourself from spending hours and hours writing from scratch.

The Webinar Swipe File makes it easier than ever to do exactly that—for just $49.

But once the clock hits midnight on Cyber Monday, we’re shutting the deal down forever. So go here to get in on the deal now before time runs out!

- Tommy