Growth Tools

Use this sequence to promote any product launch or limited-time offer with an open/close cart period.

All Email Subscribers
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Purchase Your Product

Email 2

Launch Preview #1

💡The goal of this email is to build anticipation for the product before enrollment opens. This email does that by highlighting the problem the audience is dealing with, giving them details about the product and how it will solve their problem, allowing them to check out a sample of the product, and asking them to join a notification list so they are the first to know when it launches.

Subject line: Preview Our $49 Black Friday Deal Now! (1-Time-Only)

Pre-S: On Black Friday we’re doing a 1-time-only launch of the lowest-priced marketing resource we’ve ever released. Details at the bottom.

Lately, I’ve been trying to crack the code on writing a killer webinar.

But most of the time it’s felt more like trying to crack my head against a wall. :)

The process usually goes something like this:

Hunt down a bunch of webinars
Do some internet sleuthing to figure out which ones are actually converting well
Register and brace myself for a bajillion emails
Realize there’s no way I can actually show up and sit through all of them
Die a tiny bit on the inside :(

Yeah. Studying webinars so you can see what’s working is a MASSIVE time suck.

So a few weeks back, I said screw it.

Instead of wasting hours of my own time trying to reverse-engineer all these webinars, I finally hired someone to build me the ultimate Webinar Swipe File.

I sent her links to 8 of the best-converting webinars I could find and she recorded them, transcribed them, outlined them, screenshot all the slides, and put each one in a Google Doc with time-stamped links.

Now instead of having to carve out 3 hours to watch webinars, I can just pull up a doc, skim it, and go straight to the parts I actually want to swipe and apply to my own, like this:

The doc you see above contains every element of Joel Erway’s famous “Mini Webinar” (the 18-minute webinar I told you about last week).

You’ll find a link to the doc below so you can check it out too, but first...an announcement:

On Black Friday I’m opening up a one-time-only opportunity to get access to my ENTIRE Webinar Swipe File.

Not just Joel’s, but SEVEN more 6- and 7-figure presentations broken down into a skimmable format so you can cherry-pick the best-proven sales strategies and apply them to your own webinars.

If you want to effortlessly study top-performing webinars and borrow the best of what’s already working for your own scripts, slide decks, and offers, the Webinar Swipe File will become one of the most valuable tools in your marketing arsenal.

And yes, it will be available for a very Black Friday-appropriate price (about 90% less than what it cost me to get them all transcribed, outlined, and linked up). :)

So if you plan on creating a webinar to sell your products or services anytime in the next year (hint: you definitely should be), then do 2 things right now:

Click here to get a friendly text reminder when the deal goes live (your inbox will be a mess on Black Friday—this will help you not miss the window)
Go here to get free access to the full doc for Joel’s 18-minute webinar so you can have a free taste of the Webinar Swipe File

Imagine scripting out a webinar without having to worry about what to say, how to time everything, or how to structure your offer, because you have a vault of proven examples to follow.

That’s what the Webinar Swipe File will give you.

As long as you don’t let a turkey-induced coma cause you to miss the one-time-only deal—

so click here to get a reminder the minute it goes live. :)

- Tommy