A profit-ready website for your service business
Build and launch the kind of website that Attracts the Right Visitors, Turns them into Paying Clients, & Grows Revenue
…even if tech overwhelms you, writing feels impossible, and you’re running the show completely solo.
In 2025, A Profitable Website Isn't Optional— It's the Fastest Path from Stranger to Client.
...If You Get It All Right.
It’s not just a digital business card, and it’s definitely not just “something nice to have.”
The right website runs 24/7—attracting the right people, showing them why you’re the solution, and nudging them to take action.
But here’s the catch: most sites don’t do that. They sit pretty online, gathering dust, while their owners wonder why the phone isn’t ringing.
A profitable site is built with intention. It’s not about flashy design or clever graphics—it’s about strategy, message, and flow.
When those pieces come together, your website stops being an expense and starts being your best salesperson.
Watching visitors ghost your site like a bad first date
Wincing at your design that screams “built in dial-up days”
Secretly wishing your site had the same polish as your competitors’
So you roll up your sleeves, determined to fix it yourself. But then it hits you — what the heck should you actually put on your site?!
But one blank page later, you realize writing words that actually sell feels harder than the tech.
Next thing you know, it’s 1:47 am, you’re tangled in plugins, and your homepage refuses to load.
I call this…
‘The No-Win Website Dilemma'
Because if you manage to launch a site but it never attracts visitors…
There’s no one to turn into paying clients.
And if you’ve got brilliant messaging and a rock-solid strategy, but your site never makes it past the draft stage…
You’re stuck with zero results.
I Watch Service-Based Businesses Run into This Roadblock Over & Over Again.
I watch service-based businesses run into this roadblock over and over again.
But when you lean on proven, psychology-driven frameworks to write clear, client-focused messaging…
Position those words strategically so every section of your site guides visitors closer to saying “yes”…
Suddenly, your website stops being digital wallpaper and starts acting like your best salesperson—one that works 24/7, always saying the right thing to the right people.
Because in the end…
the site with that communicates the clearest wins.
And that is what you’ll find inside…
Clear, simple, and practical step-by-step training to plan, design, and launch your website.
Everything you need to build a client-generating site that attracts leads, turns visitors into buyers, and supports your revenue goals—without the tech overwhelm, copywriting paralysis, or sky-high costs.
Even if tech feels intimidating, your schedule is packed, and you’re tired of being told the only answer is chasing the latest social trend.
So far, The Course Launchpad Website has empowered 2,128 service-based business owners to turn their websites into automated client-generating machines.
150+
Happy Clients
“I appreciated that each module focused on just one clear, actionable step. It made learning fast and practical, and I could see my knowledge building with every session. The guidance on content and layout was spot-on for speaking directly to your ideal client. I’ve worked with other copywriters before, but I’ve never gotten such immediate, usable value. The way the program applies copywriting principles is just brilliant.”
Lisa Mark
Online Visibility Strategist
”My site is now on page 1 of Google and my conversion rate has gone up because my messaging to my ideal client is resonating with them and it feels awesome.”
”I feel more confident about sending people to my website!”
”I have a much more professional and custom website that I’m proud of.”
”I now get calls booked via the website and they’re quality calls not time wasters.”
This platform has revolutionized our business operations. The seamless integration and powerful features have helped us scale our marketing efforts efficiently while maintaining excellent customer relationships.
“What you’ve built here is just brilliant. It only took me two really focused days to create all the content and then build the site out. It’s so easy to get overwhelmed with something like this, but it was all so smooth."
The Course Website Launchpad is your ultimate tool for a website that pulls in clients while you focus on your business.
Curious what's included?
Here’s what you will achieve...
Step 1
Define Your
Message
Stop guessing what your ideal clients need to hear. In this step, you’ll discover exactly how to communicate your value in a way that naturally draws the right people to your business.
Watching visitors leave your site before they even scroll
Feeling embarrassed by a website stuck in the early 2000s
Comparing yourself to competitors’ sleek sites that seem to attract all the clients
Step 2
Write Copy
That Sells
Think you need to be a professional copywriter to create pages that convert? Think again. Even if writing isn’t your thing, this step guides you to craft authentic, persuasive copy with ease.
Use proven, fill-in-the-blank copy frameworks to streamline the process
Let an AI-powered writing assistant help you generate content fast
Infuse your personality and unique voice into every page
Step 3
Automate Your
Client Generation
Ready to turn your website into a tireless sales machine? This step shows you how to attract, nurture, and convert leads into paying clients…on autopilot.
Pick the ideal lead magnet to draw in your perfect audience
Leverage email marketing to build trust, credibility, and connection
Set up a system that grows your list and drives sales while you focus on your business
Step 4
It’s Time To
Launch!
Feeling overwhelmed by tech? Don’t worry—you’ve got this. Follow along as I break down every step of getting your website live.
With simple, bite-sized tutorials, you’ll be able to:
Set up your domain & hosting (without pulling your hair out)
Drag & drop your way to a stunning site with my easy-to-customize templates
Optimize for SEO, speed, and an oh-so-smooth user experience
By the end of this module, you’ll have built your website step by step, with zero stress and total clarity, ready to attract and convert your ideal clients.
Your new site will be live and working for you, generating leads, landing clients, impressing everyone who sees it, and leaving your competitors asking, “How did they do that?”
You Are Not Doing This Alone
Even with clear strategies and easy-to-follow tutorials, sometimes you just need a little extra guidance. That’s why every Launchpad student gets three full months of expert support, live Q&A sessions, and access to a private community.
You’ll never be left stuck or second-guessing your next step. Instead, you’ll have answers, encouragement, and accountability at your fingertips—so you can build with confidence and keep improving long after your site goes live.
When You Join PLA, You Get Instant Access To:
01
Weekly Strategy Sessions
Got a tough call to make on your copy, design, or offers? Each week, join our live strategy calls where you can bring your questions and get direct, actionable feedback. Think of it as having a coach in your corner who keeps you moving forward—without wasting time stuck in “what should I do next?” mode. (90 days of access starting when you’re ready)
02
PLA Private
Facebook Community
Your behind-the-scenes hub of ambitious entrepreneurs who are building right alongside you. This private space is where ideas get tested, wins get celebrated, and support flows freely. You’ll find people who get it—and who are ready to share what’s worked for them, so you don’t have to figure everything out alone. (lifetime access)
03
Your 24/7 AI Co-Pilot
Meet your built-in brainstorm buddy. Trained on all course material, this AI assistant helps you polish headlines, troubleshoot roadblocks, and answer those late-night “is this good enough?” questions. Always available, always ready—so you never lose momentum. (lifetime access)
“Since joining PWL, everything about how we show up online has transformed. The leads we’re attracting now aren’t just random clicks—they’re the right people, ready to sign up.
That shift alone has been game-changing for us.
Honestly, we weren’t sure if this approach would even work for our business, but the results have blown us away. It’s working better than we imagined.”
Anna Mary
Executive Manager
Plus All These Extra Trainings & Resources!
The Course Launchpad Website already gives you the step-by-step system to design a site that looks amazing and drives real results.
But I don’t want you to just launch—I want you to launch with confidence and momentum. That’s why I’ve packed in extra trainings and resources designed to help you move faster, attract more visitors, and put your brand in front of the right people from day one.
🎉#Bonus 1
Fast-Track Traffic System
You’ve built a website designed to attract and convert—now it’s time to drive the right people to it. The Fast-Track Traffic System takes the guesswork out of generating consistent visitors without wasting time or money.
Inside this system, you’ll discover:
The smartest traffic channels for service-based businesses
How to create a simple, repeatable plan that works
Proven strategies to get in front of qualified leads quickly
By the end, you’ll know exactly where to focus your energy to bring steady streams of high-quality leads straight to your site.
🎉#Bonus 2
Website Glow-up Kit
First impressions matter—and your website design sets the tone for how potential clients see your business. If your site feels outdated or “off-brand,” it can kill trust before the first click.
That’s where the Website Glow-Up Kit comes in. It’s packed with easy-to-use resources to instantly elevate the look and feel of your site—no design degree or fancy tools required.
We’ll cover:
How to pick scroll-stopping images that connect with your audience
The perfect color pairings that make your brand unforgettable
Simple DIY tweaks that give your site a polished, pro-level finish
🎉#Bonus3
The PLA Launch Accelerator Roadmap
Feeling stretched thin between serving clients and actually building your business? The Launch Accelerator Roadmap is your step-by-step guide to getting your website live—fast, focused, and stress-free.
Clear Milestones & Timelines – Know exactly what to tackle first, next, and last so you can launch without second-guessing.
Smart Checklists & Trackers – Stay organized, monitor your progress, and ensure no critical step gets overlooked.
Time-Saving Shortcuts – Practical tips to fit website tasks into your busy day without sacrificing quality (or your sanity).
With this roadmap, you’ll go from overwhelmed and overworked to confident and in control—launching your site on schedule and with zero all-nighters.
Enroll Today & Unlock the Entire PLA System + All Bonuses
Best Value
$627
One Payment of $627
Immediate lifetime access
Safe and Secure Checkout
Most Flexible
$312
3 Payments of $312
Immediate lifetime access
Safe and Secure Checkout
14-Day Risk-Free Guarantee
The ProfitSite Launch Academy (PLA) is built to help you plan, write, design, and launch a high-converting website in 30 days or less.
If within 14 days of enrolling you decide it’s not the right fit—whether the training, templates, or support don’t deliver the clarity and results you expected—just let us know.
We’ll give you a full refund, no questions asked.
Because building your website should feel exciting, not risky.
“We followed all of his recommendations and made the switch. Everything became easier, smoother, and more streamlined. Then, out of the blue on a Wednesday night, we closed one of the largest projects in our history—with a high-end client we’d never even met in person.
The customer told us, ‘I’m super happy with your company. I love what I see on the website. This is exactly what I want.’
That single project was worth six figures. Our website did the heavy lifting for us.”
Ronnie Growell
Contractor
“It started by 50 people looking per month at the website, now it’s close to a thousand. It’s not just a website, but a website people don’t go past—they stay on.”
Nicole van der Westhuizen
Domestic Staffing Agency Owner
“It’s the first time in multiple tries… Wix, Squarespace, WordPress, etc., that I’ve actually been able to put a website together. It’s so easy to follow even a novice can figure it out.”
Steve Hassall
Landscaper
Got some Qs? I got As!
Tech and I don't mix - I still struggle to set up a printer. How could I ever build a website?
If the thought of diving into website tech sounds about as fun as scheduling a root canal without anesthesia, you’re not alone.
Wanna know a secret? I’m a professional web designer, and coding? Not my jam.
But I’m a wiz with Elementor. Elementor is where the magic happens for folks like us, and it’s exactly what I teach you inside PLA. It’s a completely customizable drag-and-drop WordPress plug-in that makes creating your website a lot less scary.
But there will always be a short learning curve anytime you learn something new. So I’ll teach you how to master all the ins and outs of Elementor to save you hours of Googling, YouTubing, and headbanging your keyboard. Give yourself 60 minutes, and you’ll have so much fun that you’ll be ready to create a website for everyone you know. (You get a website, you get a website, and you get a website!)
How long will it take me to launch my site?
The program is built to guide you from idea to launch in about 30 days. That said, the timeline is completely in your hands—you set the pace that fits your schedule. No deadlines, no pressure.
To give you an idea, most learners spend 5–7 hours per module. If you carve out just 1–2 hours a day, you could be live in as little as four weeks. Some go even faster (a couple of focused weekends!), while others take their time.
To keep you on track, you’ll get step-by-step project plans, time-saving resources, and live weekly Q&A sessions where you can ask questions and get unstuck. You’ll also have 3 months inside the private PLA Facebook group plus support from the built-in AI assistant to guide you every step of the way.
And here’s the best part: you’ll have lifetime access to the course and all future updates. Whether you launch right away or later down the road, your investment never expires—and you’ll always have the tools to create and maintain a profitable website for your business.
I’m not sure if this fits in my budget… couldn’t I just learn all this on YouTube for free?
PWL is designed to take you through the process from start to launch in 30 days. However, you have complete control over your time, pace, and capacity. It’s not a race, and there’s no stopwatch. You have to set the pace and plan that’s right for you.
I recommend setting aside 5-7 hours per module. If you can dedicate 1-2 hours a day, you could have your site live in 4 weeks or less. (Some ambitious students have their profitable sites live after just 2 hyper-focused weekends, but I’ll always encourage you to go at your own pace.)
Inside, you’ll find project plans and support resources to help you manage your time, check off tasks, and keep your project on track. You’ll also have live weekly Q&A office hours to help you work through any hang-ups and move towards your goal.
And you’ll get three months in the private PWL Facebook community and Wes Bot AI chatbot to support you as you work to get your site up and running and long after.
But no matter how long it takes, you have lifetime access to the course and all future upgrades as technology changes. You’ll never lose your investment, so no matter what’s going on in your life, you’ll have the information you need to take control of your marketing and build out the profitable site your brand needs.
I’m currently using a different platform. If I join PLA, do I have to switch to WordPress?
Short answer: Absolutely not. Long answer: Still no.
The real key to a high-performing website isn’t the platform—it’s your message, your copy, and your overall strategy. These are universal and can work on any website builder you choose.
Most of ProfitSite Launch Academy is focused on helping you create content and design a site that truly connects with your ideal clients. If you’re on a platform other than WordPress, you might not get the exact step-by-step walkthrough in the final module—but the principles remain the same.
The tutorials will guide you on structuring pages, designing layouts, and creating a smooth user experience. You may just need to tweak a few buttons or features to match your chosen platform—but everything else translates seamlessly.
Will I need to buy more software to launch my new website?
Great question! Joining ProfitSite Launch Academy gives you everything you need to strategically write, design, build, and launch a profitable website. Plus, you get a bunch of extra perks, including:
- Professionally designed site templates
- A free branding kit
- 90 days of coaching, community support, and AI chatbot assistance
- Exclusive discounts on software and platforms you’ll likely need
That said, there are always a few basic costs when running a website. You’ll likely need:
- A hosting plan
- The Elementor Pro plugin
- Stock images
Optional extras for enhancing lead magnets (I’ll share tips to keep it affordable).
All told, your additional costs should be under $200, making this a highly cost-effective way to launch a professional, client-attracting website.
"Launching my new website has made everything run smoother—I’m already seeing quote requests coming straight to my team. Honestly, I can’t believe I pulled this off myself with the step-by-step guidance. And the best part?
I saved tons of time and money by skipping the endless back-and-forth with a designer. This program is no fluff, no gimmicks—just real results."
Rion Mark
Shipping Provider
“This program is pure brilliance. In just two focused days, I had all my content written and my site fully built. Normally, I get overwhelmed with projects like this, but the process was seamless from start to finish.
What I walked away with is worth so much more than the price I paid. Truly grateful for such a smooth experience.”
Lisa Thomas
Retail Consultant
“This program is pure brilliance. In just two focused days, I had all my content written and my site fully built. Normally, I get overwhelmed with projects like this, but the process was seamless from start to finish.
What I walked away with is worth so much more than the price I paid. Truly grateful for such a smooth experience.”
Parker North
Photographer
“When I first launched, only about 50 people visited my site each month. Now, I’m getting close to a thousand—and they’re not just clicking away, they’re actually staying and engaging. This isn’t just a website; it’s a site that holds people’s attention.”
Mary Ron
Real Estate Consultant
“After trying Wix, Squarespace, and WordPress multiple times, this is the first time I’ve actually built a complete website. The process is so straightforward that even a total beginner can make it happen. I can’t believe how simple and doable it really was.”
Tyler Rooney
Website Designer
“This program gave me so much clarity. The templates and guidance helped me turn my scattered ideas into a real website that actually feels like ME. What felt impossible now feels simple and doable.”
Anny Mendonca
Campaign Specialist
“I’ve tried building my site before and always gave up halfway. With your step-by-step system and weekly support, I finally launched—and it looks professional! The best part? My first inquiries came in the same week.”
Noah Bridgges
Money Coach
“I must say… Your templates, Elementor Pro itself, the way you teach the stuff? It’s amazing. I revamped my website over the weekend.
Tks a lot for putting out something that makes it SO easy to come up with a compelling website!!“
Christian Luther
Video Game Creator
So…Is The ProfitSite Launch Academy right for you?
Great Question!
PLA isn’t designed for everyone—and that’s a good thing. I don’t want you pouring your energy, money, and late nights into building a website if this isn’t the best next step for your business. Let’s get clear on whether PLA is the right fit for you before you dive in.
PLa is a PERFECT fit for you if:
You're a Service Based Business...
Who’s ready to move beyond the hustle of chasing leads, relying on referrals, or cranking out endless content just to stay visible?
Instead, you want a website that consistently attracts the right people, builds trust, and turns visitors into paying clients—without you being glued to your laptop 24/7.
Marketing for services isn’t the same as selling a product. It’s personal. Your clients are inviting you into their lives, their homes, or their businesses—whether you’re a coach, consultant, contractor, or wellness provider.
That means trust matters far more than flashy design or clever hacks. PLA gives you a proven process to create a site that earns that trust. From messaging that connects to design that instills confidence, it shows you exactly how to guide potential clients through their decision-making journey—so your website finally works as hard as you do.
PWL is a PERFECT fit for you if:
You’re ready to roll up your sleeves…
But you’re done wasting nights stuck in the YouTube maze, collecting random tips that never quite add up to a real plan.
Building your site on your own can save thousands of dollars and give you full control over your marketing—but let’s be honest, it’s also a massive headache when you’re going at it alone.
That’s where The Profitable Launchpad Advantage comes in. Instead of guessing your way through design, tech, and copy, you’ll follow short, easy-to-digest trainings (most under 10 minutes), use simple worksheets and templates to stay on track, lean on AI-powered tools for extra support, and tap into coaching whenever you get stuck.
The result? No overwhelm. No confusion. Just a clear path to launching your client-converting website in 30 days or less.
PLA is a PERFECT fit for you if:
"You know your website" isn't just nice to have...
it’s the centerpiece of your marketing. Whether this is your very first site or a much-needed upgrade, you recognize that your online presence can either win you clients or send them running to competitors.
Inside PLA, you’ll get a clear framework for turning visitors into paying customers. From crafting magnetic messaging and persuasive copy to applying conversion-focused design principles, you’ll learn how to build a site that speaks directly to your audience and drives real results.
It’s not about tossing up a pretty homepage—it’s about creating a website that works as hard as you do.Even if this is your second (or third) site. Whether you’re transitioning from word-of-mouth to a more digital presence or you’re beefing up your online marketing, you know your site is a make-or-break marketing tool.
PWL lays out the blueprint to captivate the right crowd and transform them into your clientele. And walks you through the simple (but not always intuitive) process of building your site and getting it out into the world. You’ll have everything you need to take proven formulas for buyer psychology, persuasive copy, and conversion-optimized design and customize them for your unique clients, offers, and business.
However…
Is PLA the Right Fit for You? (Maybe Not If…)
If your main business model is e-commerce or online courses…
The PLA is built with service-based businesses in mind. The frameworks and strategies inside are tailored to help service providers attract and convert the right clients—whether you work in person or online. While you could adapt parts of the system (like creating a lead magnet or building out your website), the early steps focused on client messaging and service positioning won’t hit the mark for selling physical or digital products at scale. In that case, your investment might be better spent elsewhere.
If you truly don’t have any time to work on your website…
PLA is designed to get your site launched in about 30 days if you can set aside 1–2 hours a day, Monday through Friday.
Some people finish in two weeks, others take 6–8—it flexes with your schedule. But it does require some consistent effort. If you have absolutely no bandwidth and prefer to outsource the entire process to a copywriter and designer, that may be the better option.
That said—if it’s not about lack of time, but more about staying on track, we’ve got you covered. PLA comes with built-in resources for project management, accountability, and motivation, so you never feel stuck or overwhelmed while moving toward launch day.
Your Website, Your Way
The possibilities are countless.
“This program gave me so much clarity. The templates and guidance helped me turn my scattered ideas into a real website that actually feels like ME. What felt impossible now feels simple and doable.”
Anny Mendonca
Campaign Specialist
“I’ve tried building my site before and always gave up halfway. With your step-by-step system and weekly support, I finally launched—and it looks professional! The best part? My first inquiries came in the same week.”
Noah Bridgges
Money Coach
““I seriously can’t believe how much easier this was than I expected. The frameworks took away all the guesswork, and the design process was super smooth. My website not only looks great, it’s bringing in the right kind of clients.”
Christian Luther
Video Game Creator
“This program gave me so much clarity. The templates and guidance helped me turn my scattered ideas into a real website that actually feels like ME. What felt impossible now feels simple and doable.”
Anny Mendonca
Campaign Specialist
“I’ve tried building my site before and always gave up halfway. With your step-by-step system and weekly support, I finally launched—and it looks professional! The best part? My first inquiries came in the same week.”
Noah Bridgges
Money Coach
““I seriously can’t believe how much easier this was than I expected. The frameworks took away all the guesswork, and the design process was super smooth. My website not only looks great, it’s bringing in the right kind of clients.”
Christian Luther
Video Game Creator
If You’ve Read This Far, You Owe it to Yourself (and The Future of Your Business) to Answer These Questions:
What if your next 10 clients discovered you through your website—already convinced you’re the right choice, no pitching, no persuading, no endless follow-ups—just ready to book and pay?
What if you had complete clarity on the words that instantly connect with your dream clients—the kind of messaging that consistently brings in the right leads, because it speaks directly to their needs and desires?
What if the hours you’ve been losing to tech struggles, blank-page panic, and late-night Google searches disappeared—and instead, you had a clear, proven roadmap guiding you from idea to income-generating website, step by step?
And what if your website became more than just a digital brochure, but a 24/7 lead engine—working quietly in the background, bringing you clients while you focus on growing your services, refining your systems, and elevating your brand?
If You’ve Made It This Far, It's Time to Pause and Ask Yourself These Questions:
Are you ready?
Best Value
$627
One Payment of $627
Immediate lifetime access
Safe and Secure Checkout
Most Flexible
$312
3 Payments of $312
Immediate lifetime access
Safe and Secure Checkout
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