A lead magnet (aka flagship content) is a piece of content that is so valuable people would pay you for it (if you asked) and you give it away on your website as a gift via a landing page. The goal is to attract prospects.
A high-converting lead magnet (aka flagship content) is typically concise, very valuable and gives the recipient a tangible "little win in terms of making progress.
This free downloadable template includes a checklist and examples of great, high converting lead magnets. Print it out and keep it handy!
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