Messaging that matches your expertise
I help freelance marketers and service providers clarify their messaging and turn it into a website that attracts the right clients and opportunities.
↑ Hey, I’m avery
Freelance marketer and messaging strategist with 7+ years of experience, obsessed with websites that convert for high-end service-providers.
Creating Websites That Attract High-Value Clients
Maya Rivers
Founder, Rivers Legal Studio
"I was amazed by the first draft of her copy!"
She took the time to speak directly with some of my past clients, which removed so much stress from the process. Instead of relying only on my own perspective, she gathered real insights from clients — not just for the copy, but for testimonials too. It completely transformed the outcome.
When I saw the first draft, I was blown away! My new website feels authentic, professional, and on-brand, and I’ve received countless compliments on both the copy and design.
Take a moment to celebrate this.
You are — or are about to become —
Uplevel Your Clients
Work with premium clients who value your expertise and are ready to invest.
Boost Your Visibility
Get noticed through speaking, media features, ads, or becoming the go-to in your niche.
Grow Your Business
Scale revenue and expand your team while maintaining the quality and reputation you’re known for.
Step Into Your Expert Era
Attract clients who hire you for your expertise — never compete on price again.
I get where you are — because every freelancer I work with has been right here too.
This is a milestone worth claiming.
A moment to step into the level of business you’ve been building behind the scenes.
And it all becomes real when your messaging and website finally reflect the expert you’ve become.
Harper lane
founder, TODO Creative Studio
“She brought clarity I didn’t even know I was missing.”
Working with her felt effortless. She asked the right questions, understood my business instantly, and turned my scattered thoughts into messaging that finally reflects the quality of my work. I walked away with language that feels sharp, aligned, and confident.
My philosophy:
messaging that speaks to people who want top-tier quality
This means no basic advice, no generic pain-point scripts, and no cookie-cutter “connect and convert” messaging.
With your expertise, we need a smarter approach →
I dive into the experiences of your past or current clients* to understand how they made decisions, what stood out, and why they trusted you.
Your website structure and user flow are designed to feel seamless, intuitive, and effortless for visitors.
I go beyond “what you do” to highlight why you’re the obvious, no-compromise choice in your niche.
Instead of focusing on pain points, I emphasize the factors that make high-value clients confident in choosing you.
I craft messaging that deters bargain hunters and magnetizes clients who appreciate premium expertise.
*Interviews are not compulsory.
Tldr;
I am shaping the strategy behind a website that reflects your expertise and makes you unmistakably stand out “preferred option” in your space.
Tessa Monroe
Founder, Elevate Style Studio
"She has an uncanny ability to capture exactly what your clients need."
She didn’t just rely on my perspective - she spoke directly with some of my clients to uncover insights I hadn’t even considered. The process was seamless, and her attention to detail gave me full confidence that the messaging would resonate.
The copy she delivered is clear, compelling, and completely aligned with my brand. Working with her made the whole experience effortless and transformational.
UNPOPULAR BELIEF:
Your website shouldn’t be confined to a cookie-cutter template.
At your level, your site should be intentionally designed to reflect your offers, business goals, and the way you want high-value clients to experience your brand.
I’ll help you map out a custom structure and flow that positions you as the obvious choice, supports your growth, and aligns with the next stage of your business.
Web Copy Services
Signature Messaging & Website Copy
The cost reflects how many different services or audiences your website has to clearly and confidently speak to.
For example:
✦ Covers messaging for every page in the site structure I map out for you — from Home to 404, so nothing is left unfinished and you don’t have to worry about paying per page.
Comprehensive case studies or portfolio descriptions aren’t part of the base package, though they can be included upon request.
1. Single service or audience
$2500
2. Two services or audiences
$3500
3. Three services or audiences
$4500
More than 3 services or audiences
Custom Pricing
Payment Structure: Standard is three installments, spaced 30 days apart, starting at the time of booking.
What's Included:
REFINE YOUR MESSAGE
Clarify your value, and communicate why you’re the right fit for the right clients.
Client interviews
We’ll map out the real words your audience uses so your copy feels instantly familiar, relatable, and irresistible.
site strategy
Developing the structural strategy behind a website that pulls its weight, supports your goals, and moves people to action.
Clear, thoughtful copy for your site
Turning all the strategy into straightforward, honest wording that reflects who you are and how you work.
Page flow & visual guidance
Making it clear why you’re the right fit.
Core SEO strategy & keyword insights
Elevating your online presence and safeguarding your search authority.
Professional copy refinement for claritY
Every word on your site is checked, refined, and flawless, keeping your brand professional and credible.
Designer support & collaboration
Introducing a designer who understands your vision and can translate it into a professional site.
feedback that shows your value
Showcasing client results that match your high-level expertise.
Ready to Work Together?
Your website should do more than exist.
It should attract the right clients, showcase your expertise, and support your business growth over the next five years.
I regularly book projects 4–8 weeks in advance - claim your place now.
With the Freelance Growth Blueprint, I help freelancers and service providers transform their messaging so your site clearly communicates your value, draws in serious clients, and positions you for bigger opportunities.
Secure Your Spot!
Rita Brooke
Freelance Marketing Consultant, BrightPath Strategies
"I couldn’t be happier with the results from The Freelance Growth Blueprint."
"This is my second time working through this process. This time, I focused on refining my messaging and website content in preparation for a rebrand.
The guidance I received helped me clearly communicate my brand voice and bring my vision to life. I feel completely confident in both my website strategy and copy — it all just clicks now.
If you want an expert to guide you and add that extra level of polish, I can’t recommend this process enough!"
evan grant
Founder, PixelWave Studio
"Avery was incredible to work with."
"She truly listened to our goals and took the time to understand exactly what our brand needed. She even connected with our clients directly, uncovering insights we hadn’t thought of, and turned them into copy that feels 100% authentic to us.
I highly recommend her for anyone who wants messaging that clearly communicates their value and attracts the right clients."
Sophie Caldwell
Founder, Caldwell Creative Studio
"The copy she delivered felt like it was made for my brand."
"She nailed my brand voice and made my messaging feel natural, clear, and client-focused. Her approach even included smart SEO guidance, which gave me confidence that my site would attract the right audience.
Working with her was seamless and transformative — I’d recommend her to any freelancer or service provider ready to upgrade their website and messaging."
Hey, I’m Avery Cole.
(freelance marketer)
Translator of expert services into messaging that actually attracts the right clients — not the “general online business” noise.
Based in Los Angeles (yes, I do have a soft spot for sunshine and matcha lattes).
Huge dog enthusiast — the kind that shows up in every part of life.
I’m here to guide you through this pivotal moment: officially going public with the business and brand evolution you’ve been perfecting behind the scenes.
Yes, I mean your new website — the foundation for attracting clients who are ready to invest.
It all starts here, with strategy and messaging.
Welcome. I’m excited to get started with you.
Let's Work Together!
Can you recommend a designer who matches my messaging?
Absolutely. After a few questions to understand your style and needs, I’ll connect you with 1–2 trusted designers who are a great fit. These are collaborators I’ve worked with before, so your full project feels smooth and seamless.
Do you handle SEO?
Yes! Foundational SEO is included with your on-page copywriting. This includes keyword research and implementation for your main website pages to help maintain or improve search rankings. For more advanced SEO, I often partner with a trusted consultant at no extra cost, ensuring your site performs as it should.
Who do you work with?
I help freelance marketers, service-based founders, and premium service providers clarify their messaging and position their offers so they attract ready-to-invest clients.
Common B2B examples: marketing agencies, brand nd website designers, consultants, social media strategists, finance and legal professionals.
Common B2C examples: personal stylists, interior designers, private healthcare providers, therapists.
Most clients are established or on the verge of commanding expert rates — aiming to match their premium services with a premium message.
What’s the timeline and how soon can we start?
The full process takes about 4 weeks from start to finish — including strategy, copywriting, and revisions.
Projects are typically booked 4–8 weeks in advance, so before we kick off, there’s some prep work to get you ready.
What is the investment?
Pricing for web copy projects ranges from $4,500–$6,500+, depending on the complexity of your offers, audiences, and overall site structure — not based on a set number of pages.
Your investment includes:
Messaging development (positioning, offer differentiation, and strategic decisions)
Copywriting for every page I recommend — from your Home page to your 404 page — so nothing is left incomplete and you won’t be charged per page.
Payment structure: Three payments, spaced 30 days apart, starting at the time of booking.
Schedule a Strategy Call to determine if we’re a good fit
Or Email me at hello@ghlelite.com
Regularly booking projects 4-8 weeks in advance.
Not ready for a full done-with-you marketing project?
The Freelance Growth Blueprint is a focused, one-week sprint to give freelance marketers the clarity and strategy they need to attract ready-to-invest clients.
What’s Inside The Freelance Growth Blueprint (One-Week Intensive):
It gives you everything you need to:
A) confidently bring in a professional to implement your strategy,
B) or create your own messaging and site structure, knowing every decision is backed by a solid plan.
*This is the exact first step used with all full-scale projects, so if you choose to continue, your investment carries forward seamlessly.
Logo.
Avery Cole is a freelance marketer who helps service providers attract buyers who are clear, committed, and ready to invest. She specializes in helping service providers attract clients who are decisive, prepared, and ready to move forward.
hello@ghlelite.com
Free training
Messaging that attracts clients who are ready to invest.
Learn the 5 decision-making traits of calm, committed, ready-to-invest buyers.
*Discovered from analyzing dozens of real client interviews since 2023.
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