Join Paid Ads Lab and get our Black Friday Bonus Bundle for FREE! Ends Fri, April 28

Join Paid Ads Lab & Get Our Black Friday Bonus Vault — FREE

This limited-time Black Friday bundle (worth €4,944) is yours when you enroll — but it vanishes when the timer hits zero on Friday, Nov 28 at 11:59 PM CET.

Secure your spot now before this once-a-year bonus disappears.

Get the Black Friday Bonus Vault — FREE

4.9/5 (from 2.000+ members)

Exclusive offer — disappears Fri, Nov 28th

What's inside the Black Friday Bonus Vault?

When you join Paid Ads Lab, you don’t just get access to the program — you also unlock our Black Friday Bonus Vault at no extra cost.

This limited-time vault includes brand-new bonuses valued at €4,944 that are only available during our Black Friday window.
Once the clock hits Friday, Nov 28 at 11:59 PM CET, this entire bonus stack is removed forever.

These bonuses are stacked on top of everything you already get inside Paid Ads Lab, turning this into the most valuable way to join all year.

Join The Paid Ads Lab & Unlock the Black Friday Bonus Vault — FREE

$4.449 value - bonuses go away on Friday, Nov 28th 11:59 pm CEST

(€2,999 Black Friday Value)

[Bonus #1] Multi-Skill PPC Mastery Paths

Future-proof your PPC career with four brand-new Black Friday learning paths designed to turn you into a multi-skill, high-impact PPC specialist.

These paths officially launch in December — but Black Friday members get early access.

Choose the growth path that fits how you want to scale:

📱 PPC + Meta = The Full-Funnel Media Buyer
Build a full-funnel paid ads engine by mastering Meta alongside Google Ads. Run smarter campaigns that scale across platforms with confidence.

🔎 PPC + SEO = The Search Domination Specialist
Own the entire search journey by combining paid traffic with organic dominance — so you get more conversions without paying for every click.

🤖 PPC + AI = The AI-Powered Automator
Use AI and automation to remove busywork, optimize faster, and free up hours every week while improving performance.

📈 PPC + CRO = The Profit Optimization Expert
Increase conversions without increasing ad spend — turning the traffic you already pay for into more revenue and higher margins.

(€499 VALUE)

[Bonus #2] The Revenue Growth Specialist

Get full, on-demand access to every presentation from our sold-out The Revenue Growth Specialist — included free as part of the Black Friday Bonus Vault.

These are not public replays.
They’re not sold separately.
And they won’t be released anywhere else.

Inside, you’ll see how top PPC operators are actually running, scaling, and optimizing campaigns right now — so you can shortcut months (or years) of testing.

This bonus alone makes Black Friday the smartest time to join Paid Ads Lab.

(€999 VALUE)

[Bonus #3] The Client Attraction Engine

Stop chasing clients. Let them come to you.

With this system (used daily to grow 60K+ followers and generate millions of impressions), you’ll attract high-quality leads without cold outreach.

Included in the Black Friday Bonus

Vault:

Step-by-step strategies for LinkedIn lead generation.

Custom GPT tools to generate content ideas and write posts in your voice.

Tactics to turn impressions into inbound opportunities faster than ever.

This system has been battle-tested — and now it’s yours for FREE if you join during Black Friday.

(€447 VALUE)

[Yearly bonus #4] 3 months free

Sign up for the yearly plan during Black Friday and get 3 extra months of Paid Ads Lab completely free — that’s an entire extra quarter of growth at no additional cost.

This gives you more time to your PPC skills to implement new strategies from the bonuses.

See real results before anyone else.

Only available for Black Friday enrollment — don’t miss out!

And get The Black Friday Bonus Bundle for FREE

4.9/5 (from 2.000+ members)

The Only Membership for Experienced Google Ads Specialists

Is The Paid Ads Lab Right

for Your Agency?

Are you a Google Ads agency owner or manager who recognizes this?

(Freelancer or in-house/agency specialist? Click here)

  • Struggling to stay ahead in the fast-changing PPC landscape and worried you’re falling behind competitors?

  • Outdated or inefficient workflows leading to unpredictable results, high client churn, and shrinking profit margins?

  • Difficulty hiring and retaining top talent, leaving juniors who need months of training — eating into billable hours and profits?

  • Wanting to be the go-to agency for dream clients, but feeling like just “another option” in a crowded market?

If this sounds familiar, Paid Ads Lab gives you the proven framework, expert training, and support you need to eliminate inefficiencies, stabilize client results, and scale profitably — even in the face of rapid industry change.

What You’ll Achieve in the Paid Ads Lab:

Build a high-performing team of A-players that consistently delivers results.
Increase profits with scalable workflows that free up your time.
Stay ahead of the competition and become an industry leader.
Attract dream clients who stick around, bringing stability and predictability to your agency.

This Black Friday, joining Paid Ads Lab also unlocks the Bonus Vault (€4,944 value) FREE — a once-a-year chance to get extra training, tools, and systems that accelerate your agency growth.

Let’s unpack the framework that ensures you don’t fall behind. 👇

AI & Automation Are Transforming PPC Faster Than Ever

Last year, Fred Rickman (the CEO of WhatAi) made a bold prediction:

“95% of what agencies do today will soon be automated, almost instantly, at nearly no cost — all free, instant, and nearly perfect.”

- Fred Rickman (CEO of WhatAi)

And it’s already happening:

Automation and AI are shifting control and leveling the playing field.

Google now dictates what your ads look like, when they show, and even how much you pay per click.

Advanced tactics that once gave you an edge — like Manual Bidding and Single Keyword Ad Groups — can now hold you back.

The result? Many PPC agencies struggle to deliver the same results they used to, leaving owners frustrated and chasing clients.

This Black Friday, the Paid Ads Lab gives you the tools, AI strategies, and systems to stay ahead — turning disruption into opportunity and keeping your agency profitable.

What Drove Results in the Past No Longer Works

A few years ago, 90% of your agency’s results came from what you did inside Google Ads — campaign structures, targeting, bid strategies, and ad copy gave you a real competitive edge.

Today? In an automated, AI-driven world, what you do inside Google Ads now accounts for only 30% of your results. The remaining 70% comes from external factors: your offers, landing pages, and unit economics.

To stay valuable to your clients, your team must know how to impact results both inside AND beyond Google Ads.

Fail to adapt, and you risk entering the “Downward Performance Spiral”:

  • Outdated strategies and workflows lead to poor results.

  • Clients become unhappy and leave.

  • Your best team members look for better opportunities.

  • Your agency falls behind, losing relevance in a competitive market.

  • Profits decrease — putting your agency’s future at risk.

A Proven Framework That Shows Exactly What Drives Results

When only 30% of results come from what you do inside Google Ads, the real question is: what does it take to consistently win?

After managing €100M+ ad spend for 200+ clients across multiple industries — and training thousands of Google Ads specialists — we developed a proven system that gives your team total clarity on what truly impacts results, both inside and beyond Google Ads.

This Black Friday, joining the Paid Ads Lab not only gives you access to this framework but also unlocks the Bonus Vault (€4,944 value) FREE, so your team can implement it faster and stay ahead of the competition.

This isn’t about the latest “hacks” or flashy-sounding “advanced” tactics.

The Google Ads Success Formula works because it’s a structured, repeatable system built on the fundamentals that actually move the needle, both inside and beyond Google Ads:

  1. An irresistible offer that clients can’t say no to

  2. Conversion-optimized landing pages that turn clicks into customers

  3. Scalable unit economics for predictable growth

  4. Aligned goals & KPIs to measure what matters

  5. Crystal-clear conversion tracking so nothing slips through the cracks

  6. A solid campaign structure that’s easy to replicate

  7. Laser-sharp audience targeting to reach the right people

  8. Compelling creatives that drive clicks and conversions

  9. Efficient bid & budget management to maximize ROI

Master all 9 elements, and you’re almost guaranteed results. Miss just one, and your campaigns can fail.

The problem? Most Google Ads Specialists ignore the external factors that actually drive the majority of results and focus only on the 30% inside Google Ads.

And that's why they fall behind.

💥 This Black Friday, the Paid Ads Lab gives you the full system — including the Bonus Vault (€4,944 value) — so your team can dominate every element and stay ahead of the competition.

SIMPLE. POWERFUL. PROVEN.

Here’s what happens when you apply the Google Ads Success Formula:

Mark's Story:
Mark used the formula to rescue a struggling lead-gen account.

In just a few months:

+250% conversions
-60% CPA

The result? A happy client, a healthy monthly invoice, and proof that the system works — no gimmicks, just structured, repeatable results.

Suniel Mark used the Success Formula to scale a supplements brand to £26Kp/m by focusing on the client's Unit Economics

And Terra 10xed her quality, blew away clients, and found a new level of confidence, leaving impostor syndrome "at the door".

The Only Thing That Separates Your Agency from the Rest

It’s the quality of your team and workflows

By following this structured, repeatable framework, your team will consistently deliver outstanding results — while others struggle to keep up.

This is what we call the “Upward Performance Spiral”:

  • Proven strategies & workflows generate amazing results.

  • Clients are happy and stay longer.

  • Your best team members stick around.

  • You attract more hard-to-find A-players.

  • Your agency stays ahead of the curve.

  • Your agency thrives like never before.

This is how you win, no matter how fast the industry evolves.

Understanding this is easy — applying it consistently is hard.

And that’s exactly why we created the Paid Ads Lab — to give you the systems, training, and support to make this a reality.

How We Can Help You

This platform is an all-in-one Google Ads training, support, and community designed to keep your agency ahead in today’s fast-changing PPC world.

We’ll train your team so you can focus on scaling your agency.

With our always up-to-date Google Ads Growth System, your team will:

  • Master the strategies that drive results both inside and beyond Google Ads.

  • Level up expertise with specialized Ecom & Lead Gen training.

  • Streamline workflows to boost productivity, efficiency, and campaign performance.

The result? A high-performing team that consistently delivers for clients, reduces employee and client churn, and maximizes profit margins — all while keeping you ahead of the competition.

"Everything Your Team Needs to Crush Results This Black Friday"

The Google Ads Growth System — Your Mastery Program

This self-paced program bundles 8 advanced courses into a structured learning journey, giving your team complete clarity on what actually drives results — both inside and beyond Google Ads.

We’ll show them how to think (strategy), what to do (tactics), and exactly how to execute (hands-on walkthroughs) so they can start achieving measurable wins immediately.

Here's the complete course outline 👇

7 Courses to Master Google Ads:

🧪 Course 1: The Paid Traffic Profit Framework (€499 value)

Google Ads is evolving faster than ever, and driving consistent results has never been more challenging.

In the first course, we unveil the 9-Step Google Ads Growth System, giving your team the blueprint to confidently deliver results for any client, every time.

In the remaining courses, your team will learn how to apply this system across different campaign types and client industries, ensuring predictable, scalable success.

In this course, you'll learn:

  • Why even perfectly set-up campaigns fail without a compelling offer.

  • Why qualified traffic disappears on weak landing pages.

  • How your pricing & margins make or break campaign success.

  • Why flying blind guarantees failure.

  • How missing proper tracking kills results.

  • Why reaching the wrong audience wastes budget.

  • Why your campaigns won't succeed with fragmented campaigns.

  • Why campaigns flop without resonating ads.

  • How to prevent inefficiency with smart budget management.

  • Make implementation fast and easy.

  • … And so much more!

🔥 This module made me rethink everything I knew about Google Ads. - Tim Martha (Paid Search Manager @ Search Gen)

🎯 Course 2: The Profit Planning System (€499 value)

  • Set measurable, actionable objectives that drive real results.

  • Align Google Ads with business growth for maximum impact.

  • Pick the right KPIs that matter, not vanity metrics.

  • Balance growth vs. efficiency for profitable campaigns.

  • Tailor targets by campaign type for consistent wins.

  • Step-by-step walkthroughs make implementation fast and simple.

  • … And so much more!

🔥 "Step-by-step walkthroughs make implementation fast and simple." - Alex Benjamin (Freelance Digital Marketing Specialist)

📊 Course 3: Revenue Tracking Mastery (€999 value)

Accurate tracking is the foundation of every profitable Google Ads campaign. Without it, even the best ads can fail. Today, tracking is more complex than ever, but this module shows your team how to measure everything that counts, from qualified leads to actual revenue and turn that data into actionable insights.

Your campaigns will be guided by results that truly matter, optimizing for profit, not just clicks, so every ad dollar delivers impact.

In this course, you'll learn:

  • Step-by-step framework to capture every possible conversion, even with tracking limitations.

  • Why standard tracking isn’t enough and how to measure what truly matters.

  • Fill the gaps and maximize your data.

  • Learn OCT for Lead Gen and Profit Tracking for Ecom.

  • Supercharge your dataset with powerful tracking tools.

  • Server-Side Tracking truth: when it helps — and when it’s unnecessary.

  • Conversion windows & attribution models: leverage them to guide smarter decisions.

  • Tailored insights for Lead Gen and Ecommerce campaigns.

  • Make implementation fast, simple, and immediately actionable.

  • ... And so much more!

🔥 "The advanced tactics in this course — from Offline Conversion Tracking to Server-Side Tagging and Profit Tracking for Ecom — were a game-changer. Everything became clear, and our results improved immediately!" - Amit Taheja (Freelance Performance Marketing Expert)

💰 Course 4: Bids & Budgets Mastery (€999 value)

Google’s Smart Bidding algorithm is the engine that powers your Google Ads results. Mastering how it works is critical — once your team understands it, campaign performance, budget efficiency, and ROI all start falling into place.

In this module, we’ll cover:

  • Understand how Google Ads Auction works so your campaigns always win the right traffic.

  • Learn every bid type and exactly when to use it for maximum results.

  • Set and manage performance goals based on real, actionable numbers.

  • How conversion cycles and system learning impact results — and what to do about it.

  • Allocate spend across campaigns for consistent growth and profitability.

  • Understand how budgets influence strategy and vice versa.

  • Predict performance and plan budgets the right way for predictable results.

🔎 Course 5: The Search Optimization Blueprint (€999 value)

Search advertising has evolved — old tactics like SKAGs no longer give an edge. In this module, your team will learn our Modern-Day Search Framework for both Lead Gen and Ecom campaigns:

In this module, we’ll cover:

  • Build high-performing Search campaigns that scale.

  • Organize your campaigns for maximum results.

  • Learn when to use Broad, Phrase, or Exact for optimal performance.

  • Understand how Ads decides which queries to show.

  • Save time and boost efficiency without losing control.

  • Get more traffic and conversions with smarter ad experiments.

  • Tailored strategies for your specific client type.

  • Make setup and execution simple and actionable.

🔥 "I’ve managed millions in Google Ads, and the strategies in this course completely transformed how I run Search campaigns. The results speak for themselves!" - Tia Pardes (Senior Lead Media Buyer @ Pex Studio)

🛍️ Course 6: The Performance & Shopping Profit System (€999 value)

Shopping and Performance Max campaigns can be tricky as some struggle, some dominate. In this module, your team will walk away with the latest best practices, proven strategies, and core fundamentals needed to maximize performance and drive the highest possible ROI from these powerful campaign types.

In this module, we’ll cover:

  • Set up and structure Shopping & Performance Max campaigns that drive results now and scale in 2025 and beyond.

  • Organize product groups and ad assets for maximum performance.

  • Choose the right bidding strategies and audience signals to capture more conversions.

  • Understand how Google decides what to show, and turn it to your advantage.

  • Use advanced consolidation techniques to streamline campaigns without sacrificing results.

  • Run advanced asset and creative tests to increase traffic and conversions.

  • Specific tactics for both Lead Gen and Ecom campaigns.

  • Walkthroughs make setup and execution fast, simple, and actionable.

  • … And so much more!

🖥️ Course 7: Landing Page Optimization Blueprint (€999 value)

The real results happen after the click. Even the most perfectly targeted Google Ads campaigns fail if your landing pages don’t convert.

In this module, your team will learn how to design high-impact, conversion-focused pages that capture attention, drive action, and maximize ROI every time. No guesswork, just proven strategies that deliver results.

In this module, we’ll cover:

  • Learn the principles of “conversion-design” to turn visitors into customers.

  • Use advanced tools to create landing page wireframes in minutes, not hours.

  • Discover the differences and best practices for Lead Gen vs. Ecommerce pages.

  • Step-by-step guidance makes implementation simple and actionable.

  • … And so much more!

📈 More courses are coming soon.

In this program, we’re always leveling up our curriculum with new courses, strategies, and cutting-edge tactics.

Get ready — more powerful content and bonuses are coming your way soon!

Total value: €6.992 — but wait, there's more 👇

Finish the Growth System and earn a certificate that proves real mastery

(€499 VALUE)

Google Ads Foundation

Turn new team members into billable contributors in just 7 days, no time wasted on costly internal training from your senior specialists.

(€1.999 VALUE)

Ecom & Lead Track Gen

Your team will level up fast with specialized training tailored for both Ecom and Lead Gen clients, so every campaign delivers maximum results.

(PRICELESS)

Q&As

We don’t just train your team, we coach them too. Whenever they hit a roadblock, they can get answers in our forum or during weekly live Q&As, letting you focus on growing your agency and delighting clients.

(PRICELESS)

Community

Your team will join a thriving community of 2,000+ experienced Google Ads specialists, sharing insights, strategies, and support to help each other succeed, just like in our meetups around the world.

Unlimited seats

No complicated per-user pricing. With our all-in-one membership, you can onboard your entire PPC team — including future hires, without worrying about extra costs.

Spend less time training internally and more time growing your agency, we handle the learning curve for you.

Yes, We Overdeliver!

Smarter & Faster Work

(€3.999 VALUE)

[Bonus] Advanced Q&As

Every week, join cutting-edge workshops and live Q&As to uncover what’s next in PPC mastery. Instantly access 40+ past sessions with industry leaders, and more, packed with strategies you can implement immediately.

(€1999 VALUE)

[Bonus] Resource Vault

Access a treasure trove of tools designed to streamline your workflow, save hours, and boost productivity including dashboards, optimization checklists, target calculators, CustomGPTs, and much more.

(€4.944 VALUE)

⏰ [BF Bonus] Black Friday Bonus Bundle

Join today and grab our exclusive Black Friday Bonus Bundle, absolutely free. You’ll get 5 game-changing bonuses and 3 extra months free when you choose the yearly plan.

And get The Black Friday Bonus Bundle for FREE

4.9/5 (from 2.000+ members)

Still on the fence? Here’s what top PPC professionals are saying

"Joining during the Black Friday offer was a no-brainer. The bonuses alone paid for the membership, and the impact on our team’s performance was immediate."

Adam Matt

Associate Director of PPC @ Aladdin Media

"Paid Ads Lab keeps our skills sharp and current. The support, conversations, and bonus resources made the Black Friday offer an absolute no-brainer."

Alex Burgers

Owner @ Mks

"Joining Paid Ads Lab during the Black Friday offer made a huge difference. Our workflows are smoother, our team is more efficient, and running the business feels far more sustainable.”

Lucie Martins

Owner @ hubby

Who Are Alex & Mike?

We want you to succeed

👋 Hey! Alex & Mike here. In short, we:

  • Backed by 15+ years of hands-on Google Ads expertise.

  • Managed over €100M in ad spend for 200+ Ecom & Lead Gen clients, delivering real, measurable results

  • Both of us began in agencies.

We created Paid Ads Lab to help agencies not just survive, but thrive in a fast-changing advertising landscape, by taking the skills of your team to the next level so you can focus on what you do best: delivering outstanding results for your clients and scaling your agency profitably.

Testimonials

Here's What Our Members Say About Paid Ads Lab

"An amazing Black Friday deal! The Paid Ads Lab course breaks everything into a clear, actionable framework with real-world examples and insider tips. The bonus bundle alone makes this a must-have for any paid ads professional looking to level up fast."

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Samantha Perth

Performance Marketer @ Aliens Ads

"I recommend the Success Path not just for the expert know-how, but also for the incredible community especially with the Black Friday bonuses making it an unbeatable deal."

"The Paid Ads Lab is absolutely brilliant. It breaks down Google Ads fundamentals in a way that clicks, then dives deep into practical, hands-on strategies. With the Black Friday bonus bundle, this is easily the most valuable and action-packed paid ads program I’ve ever taken and the timing couldn’t be better!"

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Mark Luciano

Managing Partner, Click Media

"The Paid Ads Lab completely exceeded my expectations. It simplifies Google Ads fundamentals so they instantly make sense, then builds into deep, hands-on strategies you can apply right away. With the Black Friday bonuses included, it’s easily the most comprehensive and practical Google Ads program I’ve ever joined."

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Seth Miranda

Owner of Proudly

“Paid Ads Lab completely changed how I approach Google Ads. The Success Path goes far beyond surface-level tactics and gives you a structured, end-to-end system to grow as a paid ads specialist. With the Black Friday bonuses included, this feels less like a course and more like a full professional upgrade.”

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Alex Torse

PPC Manager @ Peak Ads

“Thanks to Paid Ads Lab, I landed a high-value ecommerce client — the Black Friday content paid off immediately.”

"This was the third Alex and Mike training I’ve attended, and each time I walk away with new insights delivered in a genuinely engaging way. The Paid Ads Lab is something I’d recommend to every digital marketer, not just for the expertise you gain, but for the network you become part of and the incredibly supportive community, especially with the Black Friday bonuses included.

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Rita Perry

Head of Performance @ Marketing Cut

"Paid Ads Lab offers the most practical and clearly structured training I’ve seen for mastering Google Ads. Everything is grounded in real-world application, not just theory. With the Black Friday bonuses included, this is an easy recommendation for anyone serious about performance marketing."

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Martina

PPC Specialist, Symphony

Join the Paid Ads Lab

Ready to lock in Black Friday access and level up your agency?

Right now, Black Friday puts you at a crossroads.

You can do what most agencies do…

Option A: Keep “figuring it out” the hard way

More YouTube videos. More half-finished SOPs. More late nights training your team yourself.

It feels cheaper — but it’s not.

Every hour you spend training is an hour you’re not billing.

Every delay costs you momentum.

Every shortcut keeps your team stuck at “good enough.”

And let’s be honest:

A few hours here and there won’t turn anyone into a real expert.

That path is slow. Expensive. And exhausting.

Or…

Choice 2: Take the fast lane

Instead of burning hundreds of hours and thousands of euros learning by trial and error, you plug into the Paid Ads Lab.

No guesswork. No random tactics.

Just proven frameworks you can apply immediately to start driving consistent results.

Without Paid Ads Lab

(Overwhelmed, stuck, losing ground)

  • Junior training eats up time, budget, and momentum

  • Campaigns rely on guesswork instead of proven systems

  • Performance stays inconsistent across accounts

  • Client confidence drops — churn goes up

  • Top performers lose motivation and start looking elsewhere

  • Competitors move faster and win better clients

  • Margins shrink and long-term growth feels uncertain

With Paid Ads Lab

(Empowered, productive, driving results)

  • Focus on scaling your agency, not firefighting

  • Team consistently delivers top results

  • Win and keep more dream clients

  • You win & keep more dream clients.

  • Attract and retain the best talent

  • Stay ahead of competitors and thrive

  • Your agency is unstoppable

Join Paid Ads Lab, supercharge your team, deliver outstanding results, and grow your agency profits.

Pick your Paid Ads Lab membership below and apply now — it only takes ~3 minutes.”

(Freelancer or in-house/agency specialist? Click here)

⏰ Hurry — Black Friday enrollment ends Friday, April 28th at 11:59 PM CET. No extensions, no exceptions.

Option A: monthly

€499 per month

Renews monthly. Cancel anytime.

  • Save €2.000.

  • Unlimited seats.

  • Google Ads Success Path with 7 advanced, battle-tested courses (€6.992 value)

  • Dedicated Ecom & Lead Gen learning tracks (€1.999 value)

  • Dedicated Ecom & Lead Gen learning tracks (€499 value)

  • Community w/ 2.000+ PPC Experts

  • Private community with 2,000+ active PPC specialists (€3.999 value)

  • [Bonus] Weekly advanced workshops & live Q&As (€1.999 value)

  • ⏰ [BF Bonus #1] Resource Vault with frameworks, checklists, calculators & tools (€2.999 value)

  • ⏰ [BF Bonus #2] PPC Summit '25 recordings (€499 value)

  • ⏰ [BF Bonus #3] The Inbound Lead System (€999 value)

  • ⏰ Yearly Black Friday Bonus: 3 months free (€1.497 value)

Total value: €21.482

BF bonuses disappear April 28 at 11:59 pm CET

Option B: yearly (save €3000)

€2999 per year

Renews yearly, cancel anytime.

Most popular

  • Save €3.000.

  • Unlimited seats.

  • Google Ads Success Path with 7 advanced courses (€6.992 value)

  • Dedicated Ecom & Lead Gen learning tracks (€1.999 value)

  • Google Ads Basics (€499 value)

  • Community w/ 2.000+ PPC Experts

  • Private community with 2,000+ active PPC specialists (€3.999 value)

  • Weekly advanced workshops & live Q&As (€1.999 value)

  • ⏰ [BF Bonus #1] Resource Vault with frameworks, checklists, calculators & tools (€2.999 value)

  • ⏰ [BF Bonus #2] PPC Summit '25 recordings (€499 value)

  • ⏰ [BF Bonus #3] The Inbound Lead System (€999 value)

  • ⏰ Yearly Black Friday Bonus: 3 months free (€1.497 value)

Total value: €21.482

BF bonuses disappear Fri, Nov 28 at 11:59 pm CET

"An amazing Black Friday deal! The Paid Ads Lab course breaks everything into a clear, actionable framework with real-world examples and insider tips. The bonus bundle alone makes this a must-have for any paid ads professional looking to level up fast."

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Samantha Perth

Head of Performance @ Aliens Ads

Try Paid Ads Lab Risk-Free – 7-Day Money-Back Guarantee

We’re confident the Black Friday Success Path and bonus bundle will transform your paid ads results. But if for any reason it’s not what you need, email hello@ghlelite.com within 7 days, and we’ll issue a full refund — no questions asked.

Take advantage of Black Friday to level up your team completely risk-free and secure the bonuses before they disappear.

🧠 Pro-tip:

Get your company to cover your Paid Ads Lab membership

Many agency members had their companies pay for Paid Ads Lab — even without a formal training budget.

Just use this expense template.

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FAQ

Frequently Asked Questions

Who is Paid Ads Lab for?

Paid Ads Lab is designed for agency owners, managers, and in-house PPC specialists who want to level up their results, scale their teams, and stay ahead in the fast-changing paid ads industry.

Whether you manage a small team or a full agency, this program provides actionable frameworks that go beyond just Google Ads covering offers, landing pages, CRO, automation, and workflow optimization.

Even freelancers or individual specialists can benefit: by applying these systems, you’ll improve campaign performance, attract better clients, and save countless hours experimenting with trial-and-error approaches.

Plus, with the Black Friday Bonus Bundle, you get access to exclusive new courses, PPC Summit recordings, and tools that aren’t available anywhere else — all free if you join before April 28th at 11:59 PM CET.

What exactly is included in the Black Friday Bonus Bundle?

The Black Friday Bonus Bundle is designed to help you implement results faster, streamline workflows, and grow your agency without adding unnecessary stress. When you join Paid Ads Lab during Black Friday, you get five exclusive bonuses worth over €4,944.

How fast will my team see results?

Results vary depending on your team’s starting point, but Paid Ads Lab is built to accelerate learning and implementation. Junior team members can become billable in as little as a week, while your senior specialists deepen expertise without wasting time on trial-and-error.

What if I’m not satisfied or it doesn’t fit my agency?

We’re confident that Paid Ads Lab, along with the Black Friday Bonus Bundle, will provide massive value to your team and agency. But if for any reason you’re not satisfied, we offer a 7-day, no-questions-asked money-back guarantee.

Simply email hello@ghlelite.com within 7 days of joining, and we’ll refund your investment in full.

Testimonials

Here's What Our Members Say About Paid Ads Lab

"An amazing Black Friday deal! The Paid Ads Lab course breaks everything into a clear, actionable framework with real-world examples and insider tips. The bonus bundle alone makes this a must-have for any paid ads professional looking to level up fast."

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Samantha Perth

Performance Marketer @ Aliens Ads

"I recommend the Success Path not just for the expert know-how, but also for the incredible community especially with the Black Friday bonuses making it an unbeatable deal."

"The Paid Ads Lab is absolutely brilliant. It breaks down Google Ads fundamentals in a way that clicks, then dives deep into practical, hands-on strategies. With the Black Friday bonus bundle, this is easily the most valuable and action-packed paid ads program I’ve ever taken and the timing couldn’t be better!"

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Mark Luciano

Managing Partner, Click Media

"The Paid Ads Lab completely exceeded my expectations. It simplifies Google Ads fundamentals so they instantly make sense, then builds into deep, hands-on strategies you can apply right away. With the Black Friday bonuses included, it’s easily the most comprehensive and practical Google Ads program I’ve ever joined."

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Seth Miranda

Owner of Proudly

“Paid Ads Lab completely changed how I approach Google Ads. The Success Path goes far beyond surface-level tactics and gives you a structured, end-to-end system to grow as a paid ads specialist. With the Black Friday bonuses included, this feels less like a course and more like a full professional upgrade.”

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Alex Torse

PPC Manager @ Peak Ads

“Thanks to Paid Ads Lab, I landed a high-value ecommerce client — the Black Friday content paid off immediately.”

"This was the third Alex and Mike training I’ve attended, and each time I walk away with new insights delivered in a genuinely engaging way. The Paid Ads Lab is something I’d recommend to every digital marketer, not just for the expertise you gain, but for the network you become part of and the incredibly supportive community, especially with the Black Friday bonuses included

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Rita Perry

Head of Performance @ Marketing Cut

"Paid Ads Lab offers the most practical and clearly structured training I’ve seen for mastering Google Ads. Everything is grounded in real-world application, not just theory. With the Black Friday bonuses included, this is an easy recommendation for anyone serious about performance marketing."

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Martina

PPC Specialist, Symphony

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4.9/5 (from 2.000+ members)

One last thing...

If you're down here, you're probably wondering: "Is this really worth it?"

But that's the wrong question.

Time, energy, and money wasted chasing results while competitors pull ahead. That’s the reality for many paid ads specialists — especially as the industry changes faster than ever.

Whether you join Paid Ads Lab or not, one thing is clear: if you want to stay competitive, you must invest in yourself.

Remember, what happens inside Google Ads is only 30% of the results. The rest comes from the bigger picture — offers, landing pages, workflows, and strategy.

Paid Ads Lab gives you the frameworks, training, and support to master both, so you can deliver consistent results and scale your agency.

Think about it: at the end of 2026, wouldn’t it feel amazing to look back at this moment — this exact decision — as the turning point that transformed your team, your agency, and your career?

Black Friday is your chance to make that leap with our bonus-packed bundle, exclusive for a limited time.

Are you ready to take your results, your team, and your agency to the next level?

Click the button below, fill out your application, and claim your Black Friday bonuses today.

See you inside,

Alex and Mike

Get the Black Friday Bonus Vault — FREE

4.9/5 (from 2.000+ members)

Got any questions?

Contact us at hello@ghlelite.com

If you've got any questions about the Paid Ads Lab, drop us a line and we'll do our best to help!

Ready to supercharge your team, drive consistent results, boost agency profits, and stay ahead of the competition?

Get the Black Friday Bonus Vault — FREE

4.9/5 (from 2.000+ members)

"The best move I’ve made to level up my paid ads skills and agency results."

Sam Raltz| CEO @ WhiteLabel Ritz